From the beginning of man kind, humans have sought natural materials to ease their suffering.

Keeping your clients

The Chartered Institute of Marketing (CIM) defines marketing as a management process responsible for identifying, anticipating and satisfying consumer requirements profitably.

One can spend a lot of money in advertising, but if those clients do not come back, then return on your investment will reduce impacting on business profitability. So how do we keeping our clients coming back for more?

Complementary therapists love giving. I think that is what attracts us to the therapy world in the first place. Driven by this inner most desire to ‘give’ to others, it can be difficult at times to get to grips with the dry business skills.

To grow continuously and to attract new clients, mindfulness of what is working at present and what worked in the past is very important. It is also important to have a vision of tomorrow and how you might attain it.